Hey Digital says Posh AI demo bookings rose 270% with paid strategy

Hey Digital published a case study showing how it built Posh AI’s first structured paid marketing program and helped lift demo bookings 270% by February 2026. The study says LinkedIn-influenced deals closed at a much higher rate than non-influenced deals, underscoring how paid media can shape longer enterprise sales cycles.

Why it matters: - The case study suggests paid media can do more than generate last-click leads for B2B SaaS companies with long sales cycles. - Posh AI used paid campaigns not just to book demos, but to influence pipeline and support outbound sales. - The results point to a model where advertising becomes part of the sales process, not only a top-of-funnel channel.

What happened: - Hey Digital published a new case study on June 25, 2026, detailing its work with Posh AI. - The agency built Posh AI’s first structured paid marketing program from scratch. - The program drove a 270% lift in demo bookings above the starting baseline by February 2026. - The case study is available as the full report.

The details: - Posh AI is an agentic workforce platform for community banks and credit unions. - Hey Digital started with demand capture through search and LinkedIn campaigns. - The strategy later expanded into problem-aware education and outbound enablement. - When inbound demand slowed in October and November, Hey Digital shifted budget into educational and awareness-led content. - Demo volume began climbing again in January and February. - The account had no formal paid advertising program before Hey Digital took over. - Posh AI already had a strong reputation across U.S. credit unions and banking. - Across 478 deals tracked over 12 months, LinkedIn-influenced deals closed at 31%. - Non-influenced deals closed at 10%. - That gap represented a 201% higher close rate for LinkedIn-influenced deals. - 315 of the 478 pipeline deals, or 66%, had been touched by paid media before entering the funnel. - Engagement from LinkedIn ads, website visits, and Google Ads helped score accounts and contacts. - Business development representatives received a prioritized prospect list ranked by engagement and recency each morning.

Between the lines: - Hey Digital is arguing that paid media should be measured over time, especially in enterprise SaaS where deals move slowly. - The results also show how LinkedIn and other ad signals can strengthen outbound sales by identifying warmer accounts. - The case study frames paid as a two-way system: demand capture on one side and sales enablement on the other. - Dylan Hey, CEO at Hey Digital, said the key metric is how paid influences deals that close over the next year, not just demos booked in a given week.

What's next: - Hey Digital says the approach offers a playbook for B2B SaaS companies with long enterprise sales cycles. - The agency expects paid media to keep serving both future demand creation and sales support as part of a broader growth engine. - Posh AI can continue using paid engagement signals to prioritize outbound efforts and refine campaign mix.

The bottom line: - For Posh AI, paid media became a pipeline and sales tool, not just a lead source.