SIXT wins two travel awards as U.S. growth accelerates

SIXT USA picked up honors from the Frequent Traveler Awards and Condé Nast Traveler as the car rental company expands its U.S. footprint and loyalty program. The recognition underscores growing traveler demand for SIXT’s premium service, digital tools and rewards.

Why it matters: - SIXT’s latest awards strengthen its position with U.S. travelers at a time when the company is expanding airport locations, branches and its loyalty program. - The recognition adds third-party validation as SIXT competes for customers seeking premium service, faster checkout and digital perks. - The company’s momentum signals that its U.S. push is translating into brand awareness and repeat business.

What happened: - SIXT USA earned two industry honors in 2026, including recognition from the Frequent Traveler Awards and Condé Nast Traveler Readers’ Choice Awards. - SIXT was named “Best Car Rental & Mobility Innovation” company at the 2026 Frequent Traveler Awards. - The win marked the second straight year SIXT took that category. - SIXT received the award on Oct. 7 at Loyalty Summit Americas in Chicago. - SIXT ranked No. 2 among 10 car rental brands in the 2026 Condé Nast Traveler Readers’ Choice Awards.

The details: - The Frequent Traveler Awards are determined by votes from members of frequent traveler programs around the world. - Condé Nast Traveler’s 2026 survey drew more than 798,867 responses from readers across the United States. - Tom Kennedy, president of SIXT North America, said the honors reflect the work of employees from reservation to return. - SIXT recently opened its 58th U.S. airport location. - SIXT ONE, the company’s rewards program, surpassed 1 million U.S. members 10 months after launch. - SIXT ONE offers member-exclusive rates, rewards points, status benefits, vehicle upgrades and digital convenience. - Customers who download the SIXT app, enroll in SIXT ONE and book directly can access benefits throughout the rental journey. - Those benefits include instant savings of up to 20%, depending on status tier, the ability to skip the counter, faster points earning, complimentary upgrades and redeemable rewards on qualifying rentals. - In 2025, SIXT was named the No. 1 Rental Car Company in America in the USA TODAY 10Best Readers’ Choice Awards. - SIXT also ranked No. 2 among Travel + Leisure Readers’ 5 Favorite Car Rental Companies in both 2024 and 2025. - Over the past 15 years, the U.S. has become SIXT’s most important growth market. - SIXT now operates more than 130 rental branches across 28 states, including 58 airport locations nationwide. - SIXT has operated in Canada since 2022, extending its North American footprint. - For more information, visit SIXT’s website.

Between the lines: - The awards suggest SIXT’s premium-brand strategy is resonating with travelers who value convenience and loyalty perks. - The company’s U.S. expansion and rapid rewards enrollment point to a business model built around repeat rentals and direct bookings. - The timing matters because travel awards can help steer consumer choice in a crowded car rental market.

What's next: - SIXT is likely to keep leaning on airport expansion, loyalty growth and app-based booking to deepen its U.S. business. - Additional recognition could further support the company’s push to attract travelers who compare brands on service and rewards as well as price.

The bottom line: - SIXT is turning operational expansion into visible brand momentum, and the latest awards reinforce that strategy.